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Prose Knows: Great Hair Begins With You
If you’re anything like us, you’ve probably tried dozens of different hair care products in your life, all of which leave your hair feeling flat, frizzy, or dull (or all of the above). With thousands of products available and hundreds of influencers and celebrities who “swear” by them all, it’s difficult to know what will or won’t work for your hair.
After seeing the custom hair care brand Prose ALL over the internet, we thought it was just another Instagram brand. We decided to check it out for ourselves, and boy were we wrong… Prose has a cult following for good reason: it works. They understand that your hair is one of kind, so your hair products should be too.
All it takes to get started is to go to their website and fill out their in-depth online hair care consultation. Customers can expect questions about age, location, diet, and stress levels in addition to more “obvious” questions about hair type and specific hair goals.
Once the consultation is complete, Prose’s team of hair care experts pick the specific products your hair needs (like a pre-shampoo hair mask or curl cream). While Prose hand-selects the products and formulas for your hair type, they also incorporate your preferences, like whether or not you’d like a vegan or fragrance-free formula.
Then, they customize your individual formulas and bottle them fresh to order in New York. The best part is that you can tweak the formulas every order as the seasons and your lifestyle change.
Prose has completely changed our approach to hair care. Here’s why:
Prose Actually Works. It’s Made to Order in Brooklyn for YOU.
Armed with the knowledge that one size really fits none, Prose is on a radical mission to transform the one-size-fits-all hair care industry. They’ve ended the eternal cycle of trial-and-error with ultra-personalized products that truly work for any and all hair types.
The secret sauce is in the ingredient combinations — instead of relying on a single “magic” ingredient, each custom formula is packed with meticulously-tested, safe and effective ingredients that work together to address your ultra-specific hair care needs. And unlike other “custom” brands that (low-key) give customers the best of the five options they carry, Prose products are made to order specifically for you.
They Recommend a Custom Routine Based on Your Hair Needs
There are a zillion factors that impact what your hair needs to be its healthiest, most fabulous self. Prose takes more than 85 of these into account and then some, with their detailed consultation.
Using the consultation results, Prose recommends a complete, yet streamlined haircare routine that goes beyond just shampoo and conditioner — with a full suite of customized products ranging from a pre-shampoo scalp mask to curl cream, and even supplements.
They only recommend the specific products that will help you achieve your hair goals, which means that every customer’s made-to-order routine looks different… and as your hair changes, your product recommendations do too.
Their Custom Fragrances Smell Insanely Good
To develop their seven core scents, Prose enlisted the help of master “noses” who have developed fragrances for brands like L’Occitane and Jo Malone. During the consultation, they recommend their most popular scents, and even include scent profiles from real people to help break down what each fragrance actually smells like.
With choices ranging from the “subtle, complex, and masculine” Arcadia scent (our personal fave) to Botanica, which smells like “a eucalyptus steam room,” there’s a fragrance for everyone. Since you can tweak your formulas with every order, you can always try them all! And, for customers who prefer to keep their products neutral, Prose offers a fragrance-free option too.
More Than 225,000 Customers Publicly Agree Prose Rocks
Prose has been featured by dozens of publications, including Vogue, Allure, GQ, and The New York Times, to name a few. It’s not all just buzz though. Since the company launched in 2017, they’ve created custom products for almost a million customers and amassed over 225,000 five-star reviews from all genders and all different hair types. The one thing that all of those reviews have in common? Prose addressed their hair care needs.
Prose is Good For People and the Planet
Prose is cleaning up the hair care industry. As a personal care company and certified B Corporation, they’re also dedicated to caring for the well-being of the planet. From their ethically-sourced, sustainable ingredients to their pledge to remain 100% carbon neutral, Prose is transparent about everything that they do. That’s because they have nothing to hide!
Every product they formulate is cruelty-free, free of parabens, sulfates, phthalates, and GMOs, and they only use ingredients that have been ranked as “safe” by the Environmental Working Group. That means no toxins and no junk!
Your Product Ingredients Change As You And Your Life Change
While you can always order Prose’s products as a one-time purchase, the best results come from long-term use when customers sign up for a Prose membership, aptly named “The Salon.” This includes a customized subscription where you can expect the full treatment: 15% off, free shipping, complimentary products, and other super-secret perks.
And as a part of the subscription service, with every delivery, customers can “review and refine” their products. Using feedback, Prose tailors each formula so that every order continues to adapt to your hair, and your environment. It makes sense… hair needs are different in the summer humidity than they are during the snowy winter months, so they even adjust your formulas to match the weather and seasonal changes in your zip code.
In a world of mass-produced hair care, Prose is changing the way that products and the industry are shaped. Just one shower was enough to convince us that we are probably going to be using their products for life.
