When you’re a serial entrepreneur who’s constantly traveling around the world, your best friend quickly becomes caffeine. All forms of it, too: coffee, Red Bull, 5-hour Energy, espresso shots, pre-workout, matcha, etc. The problem with all these caffeine drinks, is they make you jittery, they’re filled with unwanted ingredients you can’t pronounce, and you end up crashing later in the day when you need the energy the most.
Finally one day, Vinnie decided it was enough. He called up his fellow entrepreneur friends to figure out what their antidote to slowing down is, and everyone said the same two things: coffee and energy drinks. Both of which have irritating side-effects like headaches, stomach pains, dehydration, etc.
Then it hit Vinnie, why not take the problem, and do what an entrepreneur does best?
Vinnie went to work. He knew he wanted a beverage that was convenient, flavorful, stomach-ache-proof, and priced in the same range as your morning coffee.
Vinnie and his co-founders worked with food scientists for over a year going through different forms like powders, canned drinks, shots, and tinctures. Once they figured out the form of the product, they used artificial intelligence to finalize the 3 main flavors. And lastly, the name came from being true to science, while remaining clean with ingredients.
The final product was a better-for-you energy shot by Proper Wild. These energy shots combine two main ingredients, caffeine and L-Theanine, and studies have shown that the combination of caffeine and L-Theanine give people energy and focus, while reducing jitters and crashes.
Because Vinnie wanted to make sure that he was able to sell these shots to a large audience, the ingredients are clean and simple. The shots taste flavorful without being too sweet.
After trying it myself, Proper Wild helped me slowly get rid of my energy drink habit. I’d recommend Proper Wild to anyone who would like to get back to clean energy/caffeine sources.
Update: Proper Wild is extending a special offer to our readers! Try their sampler pack and get up to 30% off your order!