Cyber Monday Has Arrived
There’s nothing like this time of year. Sure, we love to see the leaves changing colors, the cozy sweaters and fuzzy socks, the delicious fall recipes, and the cherished time with family… but there’s something about a terrific sale that really gets us going.
That’s why when we saw that Haus — the brand making low-alcohol, design-forward apéritifs for every occasion — finally launched its much-anticipated Cyber Monday sale, we dropped everything we were doing. Everything on the site is 20% off right now, so we went BIG this year and ordered as many bottles as possible before they sell out.
Haus: A Modern Approach to the Cocktail
Unlike big liquor companies that hide behind shady ingredients and unnecessarily high alcohol content, Haus is doing alcohol right. They’ve ditched the artificial ingredients and excess sugar, swapping those for naturally-fermented, high-quality fruits, herbs, and botanicals.
The resulting grape-based apéritifs hover somewhere between a wine and a whiskey — although they taste like neither! The balanced, easy-to-drink blends are layered with complex flavors like a cocktail, and at about half the alcohol content of a typical spirit (between 15 and 20% ABV), they’re perfect for sipping any night… without an unpleasant hangover the next day.
Haus blends, bottles, and ships all of their products straight from their vineyard in Sonoma, CA to customers’ doorsteps. All of their ingredients are either grown on the property or sustainably sourced from trusted farmers, who supply Michelin-starred restaurants.
And as for how to drink them? All seven flavors are delightful poured straight over ice or substituted in for a heavier booze in a cocktail recipe, but they’re also versatile enough to be mixed with anything from club soda to prosecco, or even tea.
The Perfect Set for Everyone
After Haus’ best-selling sampler kit sold out not once, but FOUR times last year, they decided to step up their game with limited edition sets this year (which we expect will sell out even faster). Here’s the low-down:
The Deluxe Cocktail Kit — $100
The beauty of Haus is that in addition to being delicious, it’s low-proof by design, which means it’s the perfect social tonic for making memories. Designed to be shared and enjoyed with others, the Deluxe Cocktail Kit includes everything needed for a night of cocktail-making with friends.
What’s included: six of Haus’ unique apéritif flavors in elegant, reusable 200mL glass bottles (which make three drinks each), plus a cocktail book with more than 20 recipes for fresh, modern cocktails. Everything is delivered in a gorgeous limited edition box with a custom note.
The Cocktail Kit — $60
Perfect for the adventurous person who’s always down to try new things, the Cocktail Kit turns up the heat on Haus’ standard sampler kit. This full gifting set includes four 200mL bottles of Haus’ best-selling flavors: Citrus Flower, New Fashioned, Grapefruit Jalapeño, and Rose Rosé, plus their limited edition cocktail book filled with recipes for effortless drinks that taste like $20 cocktails.
The Duos — $80
Haus’ duos are a terrific option for anyone who knows what they like. Customers can choose two flavors, or select from Haus’ pre-set pairs — like the bright, fresh Citrus Duo or the smooth, rich Winter Spritz Duo. Each set contains two aesthetically-pleasing 750mL bottles which are a statement piece on any bar cart, but look equally stunning repurposed into a vase or olive oil jug.
Some Final Thoughts
It’s worth mentioning that Haus’ apéritifs make terrific gifts, although they’re truly just perfect to have on-hand around the holidays — whether you’re hosting or heading to a last-minute event, a fully-stocked bar cart means you’ll never show up empty-handed or get caught unprepared (and great news for the ultra last-minute gifters: Haus also has digital gift cards available).