My Hair Needed Some Serious TLC…
A few months ago, I started to get extremely frustrated with my hair. I’ll admit that my hair was one of the first things I “let go” during quarantine (thank you hats and Zoom meetings), so once I started going back into the office again, I was in for a rude awakening.
I live in the desert, have very curly hair, and color it a few times a year. Those three things don’t play well together. I love my hair when it behaves… but the amount of time it takes to treat and style that combo is outrageous. Something needed to change.
I’d seen articles about Prose’s ultra-customized hair care line ALL over the internet, from Vogue and GQ to Allure, but after my hairstylist (who I trust with my life) recommended I check out Prose, I decided to give it a try. It’s been three months since I got my first formula and I love it more and more every day.
The Low-Down on Prose
In 2017, Prose began its mission to change the mass-produced hair care industry. They understand that a person’s hair care is, well, personal. In short, Prose accounts for a wide variety of factors to figure out what your hair needs, using a thorough online hair care consultation. Once they learn about you, your hair, and your environment, your products are made-to-order in Brooklyn (unlike many “custom” products where they send the best pre-made option available).
Prose also understands that a person’s hair makes a personal statement, so in addition to what your hair needs, they also consider what you want from your hair. After they create personalized formulas to fulfill all your wants and needs, they literally put your name on the bottle and ship it to your doorstep.
Prose has a team of top-tier hair care experts constantly researching new and effective, ethically-sourced ingredient combinations. Pair that with the truly customized, data-driven approach they use, and the results are just what you’d expect – fantastic. Just ask one of Prose’s 225,000+ five-star reviewers. The best part is that they will refine your formula again and again based on your changing needs. Anybody else live where it’s hot and humid in the summer, and snowy in the winter? I do, and Prose knows it, so their algorithm refines my products accordingly with each order.
Now let’s get into the good stuff…
Right off the bat, I was impressed by how thorough the online hair care consultation was. It’s clear that the details are everything with Prose — there are seven different types of curly hair, FYI. I fall into the “3C” category, and I’ve never felt more seen by a beauty company in my life! The extremely detailed quiz ends with a personalized section that asks questions about your hair goals to ensure your formula will work with both your hairstyle and your lifestyle.
All of Prose’s formulas are cruelty-free, free of parabens, sulfates, phthalates, and GMOs. They offer a ton of customization options, so I opted for a vegan and fragrance-free formula. After answering questions about everything from my age, lifestyle, diet, hair goals, and even my zip code, I got my customized hair care routine: made-to-order shampoo and conditioner, a personalized scalp mask, plus a custom curl cream to keep these crazy, color-treated curls hydrated and frizz-free.
I was pleasantly surprised by Prose’s transparency. When I received my formulas, all of the ingredients were listed right there for me to see. Prose even included an explanation about the role that each major ingredient plays! To top it off, they’re a certified B Corporation, only use ethically sourced, safe and effective ingredients, AND they’re 100% carbon neutral.
You can remove or add on any products you’d like (hair oil & masks, leave-in conditioner, dry shampoo, supplements etc.) but I wanted to keep it simple and decided to stick with my recommended routine. All of Prose’s products are available as a one-time purchase, but I signed up for The Salon: a subscription membership service that includes a 15% discount on all subscription orders. A few days later, my personalized products arrived at my door.
My Hair Transformation
I used to spend hours every week using hair masks and oils, doing specialty treatments, protective hairstyles, and whatever else my stylist told me to do. So when I opened the Prose box, I couldn’t help but feel like something was missing. There was no way such a simple routine could solve all of my hair care woes, right?
After the first week, my hair felt noticeably healthier. Not only did my curls start to look more defined, but they were also feeling more hydrated and behaving how I wanted. The biggest change was that my ever-present frizz all but vanished, even without the anti-frizz serum I had been using for years.
My Final Thoughts: All Prose, No Cons
Comparing my hair today to my hair two months ago is mind-blowing… It doesn’t seem like it could be from the same person, and I finally feel like I’m in control. I just went in for a trim the other day, and my stylist gave me a big grin when I told her I switched to Prose. Even my six year-old niece mentioned how great my hair looks. I’m being modest — she said I looked like I could be in a shampoo commercial — and we all know that kids don’t lie.
Prose has completely changed my hair and my life. I know my colored, curly hair problems are kinda self-inflicted, but that’s the real beauty of Prose. They create custom solutions that allow you to reach your unique hair goals. Though I was happy with my hair’s progress after the first month, I’ve found that by using my personalized products with their better quality ingredients, the results only continue to improve over time. I couldn’t have asked for more!