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If you’ve ever pored over the skincare section of Sephora, you’ll know that you could try a new product every day for the rest of your life. James Charles can’t live without this retinol serum, but the woman at the store swears by that one. Meanwhile, you’re busy wondering what a retinol serum even is. We feel you!
Despite the thousands of products available, there’s a strange “one size fits all” standard in the skincare industry. While makeup brands like Fenty offer dozens of shades to match any skin tone, consumers are still confined into four groups: oily, dry, combination, and “normal.” Huh?
Finding the right products for your skin can be discouraging, time-consuming, and expensive. Bespoke skincare company Proven Skincare solved this issue by harnessing artificial intelligence (YES, artificial intelligence + skincare is a thing) to formulate science-backed, custom skincare products that save you from the ENDLESS cycle of trial-and-error.
The Scoop on Proven Skincare
Proven Skincare is the direct-to-consumer brainchild born out of The Skin Genome Project – a machine that analyzes the effectiveness of 20,000+ ingredients, information about 100,000+ products, data from 4,000+ scientific publications, and 8,000,000 customer testimonials. It even considers the water hardness, humidity level, and UV index of where you live.
Decorated Co-Founders Dr. Amy Yuan and Ming Zhao are now leveraging their technology to bypass the typical skincare rat race that’s run by millions of people. Through the use of their proprietary Skin Genome Quiz, everyday consumers can dial in the EXACT products and ingredients they need to have the best skin possible.
We took the quiz for ourselves and ordered the products to find out what types of questions to expect…
*Author’s Note* – One of our readers found this link in one of their ads that gives knocks the price of their products down to well under the listed price. Use it if you decide to purchase (obviously). It works as of 6/9 when you check the cart after the quiz.
Personal Skin Concerns
Sure, there are specialty products designed to reduce wrinkles and prescription products to tackle acne, but you’d be hard-pressed to find an everyday product that can address all of your skincare concerns at once. If you’re concerned about dry skin, fine lines, and hyperpigmentation, you’re already well on your way to a 16 step skincare routine. Proven cuts that down to three.
Age, gender, and ethnicity play a major role in determining which ingredients will work best with your skin. This hits close to home for Proven Co-Founders Ming Zhao and Amy Yuan, who both struggled to find products that fit their unique skin profiles. In an interview with CNBC, Zhao explained that their data shows certain acids work particularly well to address hyperpigmentation African-American or Asian skin that contains high melanin — serially underrepresented demographics in the skincare industry.
You might feel personally attacked by this section, but we’d strongly advise you to answer every question truthfully so that your personalized formula is spot-on. Questions range from obvious topics like your sleep schedule and diet to more specific factors like technology exposure and stress levels. These questions hone in on less obvious factors that affect your skin health, like reducing inflammation and providing protection against blue-light. Proven’s goal isn’t just to make your skin look good — it’s designed to improve your overall skin health.
While there is no shortage of skincare products designed to address seasonal ailments like dry skin, Proven zeroes in on your zip code to tackle skin stressors as specific as the water hardness and UV index in your area. Depending on where you live, your formula might feature a higher SPF daily moisturizer, or a night cream delivering extra-strength hydration.
Your Custom Skincare Routine
Proven creates intelligent custom skincare that adapts with you. With every delivery, they reformulate your products based on the changes in the seasons, your preferences, and your life — based on updates you provide within your account.
If you’re looking to simplify your current routine for life with clinically proven custom skincare, Proven is worth a look. Plus, get your first system for 50% off and free shipping with the code NEWSKIN. You can thank me later!