I Tried the Skincare Brand Taking Over the Internet
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It was April in New York. The sun was shining. Offices were opening. And masks were (finally) coming off! But when I looked at myself in the mirror, I was disappointed to see my skin was not as ready to see the light of day, despite my 12-step regimen – so it was time for a change.
I had my eye on this custom skincare brand called Proven that seemed to be taking over the internet. After they made appearances on Shark Tank and The Today Show, I began to see articles popping up about them ALL over the place, including Vogue, Forbes, The Wall Street Journal, Allure, and Refinery 29.
Proven analyzes information that customers provide through a 3-minute quiz on their website to create a simple 3-step routine with completely customized ingredients.
They use artificial intelligence to cross-reference over 25 million customer testimonials, 100,000 skincare products, and 20,000 ingredients to choose the perfect ingredients for YOU. Their tech is so good that it won them an artificial intelligence award from MIT.
It sounded a bit far-fetched, but after seeing this insane transformation from a Proven customer, I decided to give it a try myself… and when I tell you that I was stunned by the results, I’m not exaggerating.
Step 1: My Custom Exfoliating Cleanser
I appreciate that my skincare set included information cards breaking down the purpose of each ingredient in my custom formula, so I could read about EXACTLY what I was putting on my skin, and why.
In my skin quiz, I said that dull, uneven skin was a major concern for me, so my cleanser was filled with functional plant-based ingredients like Mandelic Acid and Pomegranate Extract, which simultaneously cleanse, tone, and exfoliate. In my past experience, powerful cleansers typically leave my face feeling dry and raw, but my Proven cleanser left my skin feeling squeaky clean and hydrated.
Step 2: My Personalized SPF Daytime Moisturizer
Most sunscreens make me break out around my nose, so I was nervous to see how the 30 SPF moisturizer would interact with my skin. My formula was thicker than I’m used to, but I read on Proven’s website FAQs that if you apply it to slightly damp skin, it maximizes the product’s absorption and makes for easier application. Sounds good to me!
Not only did a little bit (about two pumps) go a long way, but my face felt fresh and moisturized throughout the day thanks to the antimicrobial ingredients like German Chamomile. The gentle formula not only acts as a barrier against UV rays, but also against pollution, which is something I’d never thought about before but is definitely a factor where I live in New York City!
Step 3: My Rejuvenating Night Cream
I was most excited to try Proven’s night cream, because my prior nighttime routine included a melange of serums, eye creams, retinols, and moisturizers. The idea of one intensely (near prescription strength) rejuvenating cream that does the job of a whole cabinet full of premium products seemed like a pipe dream, but I couldn’t be more pleased with the results.
My night cream felt smooth and luxurious on my skin, and within the first week of use, I started to notice a difference in the appearance of my pores in the mornings. After about six weeks, the tough acne scars I’ve had since high school looked noticeably faded and my complexion was so bright and firm that I actually felt confident leaving my apartment without any concealer on for the first time in years. In my book, that’s the true test of an effective skincare routine.
Why Proven Is My Skincare for Life
Proven streamlined my 12-step skincare routine into a refined, powerful, and simple regimen. They recommend that customers take the quiz again every two months before each shipment is sent out to ensure that the formula is the most up-to-date for each season.
That means Proven has cut my skincare product shopping down from hours a month to three minutes every two months. With the improvements in my complexion that I’ve seen so far, not to mention the time and money I’ve saved, I think I’ve found my skincare system for life.
For anyone looking to simplify their routine with clinically proven skincare, Proven is the only skincare I’d recommend. You can thank me later! Don’t forget to use the code VIP99 at checkout to get your first system for $99.