The best businesses are often built out of personal need. This was exactly why Simon Huck and Josh Udashkin started JUDY.
When it came to buying emergency kits or being prepared for emergencies, they were tired of choosing between store-bought emergency kits, which were never carefully curated, or making their own homemade kits. They couldn’t find an expert-picked, well-designed emergency kit at a fair price point — that also had enough supplies for 72 hours of self-sufficiency.
So, they set out to create a new way for people to upgrade their homemade first-aid kits and go-bags without emptying their wallets.
Huck and his partner, Josh Udashkin, started JUDY in 2018 with $10,000 of their own savings. The concept was simple: work with certified disaster and emergency experts to create kits for your home, for evacuation, and on-the-go scenarios, using high-quality products, that have at least 72 hours of emergency supplies in case of an emergency. The pair decided to name their company “JUDY,” which reminded them of someone who was a dependable, type-A parent figure.
Over the next two years, they worked with emergency experts around the country to create kits that would be the go-to emergency kit whether you’re prone to wildfires, hurricanes, earthquakes, tornados, flooding, or a pandemic.
“After seeing so many people close to me affected by emergencies, I stopped to think, what’s on the market for the 60% of Americans who aren’t prepared for emergencies? When I went to go look for a helpful product or service after the fact, there was nothing,” Simon Huck told us.
Since its launch in January 2020, JUDY has received tons of coverage and love from over 12,000 customers, Good Morning America, and others, thanks to their clean, bold design, high-quality products, and surprisingly accessible price points.
New York Magazine declared JUDY the “Best Emergency Kit” among other honorable mentions from VOX, Good Morning America, New York Times, and Town & Country. When they launched the first collection of emergency kits, they sold out within 13 days.
Ok, so JUDY’s story is absolutely inspiring. But how are their products?
When our kits arrived, we had 3 kits total — The Safe, The Mover Max, and The Starter — each to serve a different purpose. The Safe and The Mover Max were each equipped to sustain a family of 4 people for 72 hours with emergency food and water.
Inside The Safe, we found more than 75 items including glow sticks, duct tape (to prevent windows from shattering), a hand-crank radio, candles, first-aid kits, KN95 masks, and more.
Having a JUDY at home is like having preparedness insurance — you always have it for when you least expect to need it.
The Mover Max might be the best evacuation bag we’ve come across. The bag itself is puncture-resistant and water-proof. It uses an air-tight fold over as well, so you never have to deal with a broken zipper in the time of an emergency.
The Mover Max came with 72 hours worth of food and water, water-proof matches, ponchos, gloves, KN95 masks, a 118-piece first-aid kit, and more.
The Starter makes for a very fashionable on-the-go kit for daily use. It comes with KN95 masks, a first-aid kit, a whistle, an emergency phone charger, and other quick needy items.
The 5 things we love most about The Ready System:
- Bold colors — In an emergency situation, you want to make sure you can quickly find your JUDY kit.
- 72 hours of supplies — On average it takes 72 hours from an emergency striking to get to a place where you have regular access to food and water. JUDY makes sure you’ll be fed and hydrated until then.
- Quality — Each kit is thoughtfully put together, and the items inside are above what you would find in a generic store-bought kit. The Ready System is an incredible value at $390 (now $100 off).
- Organization — On each JUDY module, everything is perfectly organized and labeled boldly. It makes it easy to understand and quick to find what you need in an emergency.
- JUDY SMS — When you buy The Ready System, you also get access to JUDY’s text messages which can range from tips to make sure your home and family are prepared to emergency alerts near you.
All in all, we were totally won over by JUDY’s emergency kits. There’s a whole host of direct-to-consumer brands out there trying to provide unprecedented value to consumers, with varying levels of success. JUDY has nailed it while creating useful, gorgeous products in the process.