Last week, I was scrolling through Instagram when I noticed a new brand that had blitzed my feed promoting safety, readiness, and tips for emergency situations. Almost every big celebrity I follow was tagging them, and none of them were #ad posts either, they all genuinely loved this new product called JUDY — an emergency preparedness kit that has you covered for any kind of disaster.
After seeing that even Martha Stewart was getting prepared with JUDY, I had to find out more about this product, so I ordered their Safe, which is their flagship product. The Safe was what I had seen on Chrissy Teigen’s Instagram when JUDY launched, and it seemed to have everything that anyone could need to prepare for a disaster of any kind.
One interesting caveat was they have partnered up with Affirm, so JUDY buyers could pay for their emergency kit over time. I got instantly approved and was able to check out like I normally do, except I paid just a fraction of the total price.
When I checked out, I got a text message from JUDY saying that my Safe was going to arrive soon, and I also got guides for what disasters I need to prepare for (mine were fires and pandemic for Southern California).
While waiting for my Safe to arrive, I realized that it wasn’t just the celebrities who’ve been loving their JUDY, every major publication from Town and Country to BuzzFeed, and even the New York Times have been raving about JUDY and how it is one of the best new brands to help you be prepared for any kind of emergency — fire, pandemic, tornado, floods, hurricanes, etc.
“JUDY creates an accessible way for families to have the knowledge and tools to be prepared for the unexpected.” — Refinery29
“A preparedness kit that’ll help soothe your fears about, well, any unfortunate situation you can think of!” — BuzzFeed
“JUDY is a new line of ‘ready for anything’ digitally connected emergency kits to make safety simple.” — New York Times
I opened my JUDY to find all of my tools and kit resources organized into six compartments: safety, warmth, first-aid, tools, food, and water. Compared to the first-aid kit I had in my closet previously, this was a complete upgrade.
Aside from the kit itself, JUDY inspired me to think about how I need to plan and react in an actual emergency situation — who am I going to call, where is my emergency rendezvous point with family members if the phone lines are down, is there emergency medication in my kit, etc. JUDY walks you through everything you need to be fully prepared physically and mentally.
Over 60% of Americans today are not ready for an emergency… not because they don’t want to be, but because there wasn’t an easy way to get prepared.