There are countless beverage brands on the market… literally countless. Every time I go to the store, it feels like there are 6 new drinks I NEED to try. The problem is: I end up not really liking them for one reason or another (too much sugar, calories, etc.).

Then today, I was scrolling Instagram when I saw Winnie Harlow’s Instagram story about a brand new performance beverage called Barcode. I tried it, loved it, and here are 3 reasons I’m only drinking Barcode from now on.

I seriously cannot get enough of Barcode. Given the beverage is fully plant-based, I didn’t expect to have such a savory taste when I sipped the drink, but I was surprised. Every other performance drink out there is way too sweet and artificial tasting, and it kind of makes you feel like crap after drinking. Not to mention, their flavors are always super boring and overplayed.

On the other hand, Barcode comes in two flavors (as of now): Lemon Lime & Watermelon, and let me tell you, they actually taste like the fruits, and with no artificial sweetener taste. The Lemon Lime is super refreshing and citrusy, while the Watermelon transports you to a tropical island with a hint of a jolly rancher. Both flavors are just the right amount of sweetness.

This might be the first sports drink I can have a whole bottle of, and not make a scrunched-up pucker face. Plus you definitely won’t feel bad after drinking them.

“I wanted to create a product that everyone could enjoy, without having to feel like you need to burn 1,000 calories to drink it.“

Bar Malik, founder & CEo of barcode

Besides being way too sweet, traditional sports drinks are always packed with calories, sugars, carbs, and all sorts of ingredients that you can’t even pronounce. What’s so great about that, especially after a HIIT class at 7 am you barely made it to?!

Barcode is packed with vitamins and minerals like Vitamin D, coconut water, and adaptogens (stuff that’s actually good for your body), and none of the bad stuff. It’s only 30 calories, 6 grams of carbs, and 2 grams of sugar.

I was reading more about Mubarak Malik, the founder, and CEO, and this drink is essentially a culmination of years from training professional athletes, movie stars for their roles, artists for their tours, and knowing exactly what someone needs to consume to perform their absolute best. That’s why Barcode is fully plant-based and all-natural, so as good as it tastes, it’s that much better for you.

Every performance drink out there makes me feel like I need to be an athlete to drink it. If I’m not spending hours in the gym, running marathons, or scoring touchdowns, I can’t have it (especially because of all the sugars). But with Barcode, all of that is out of the window.

Barcode’s founder, Mubarak Malik, who was the former trainer of the New York Knicks, wanted to be clear on that: “Not everyone plays four quarters,” Malik said. “I wanted to create a product that everyone could enjoy, without having to feel like you need to burn 1,000 calories to drink it.”

I’m definitely not an athlete, and I can barely get myself to the gym, so knowing that I take Barcode along with me throughout my day – no matter where it takes me – makes me appreciate and enjoy it even more. It boosts my immunity, helps my body recover, gives me energy, and if you have a Whoop, Barcode helps you wake up in the green.

And not to mention, the labels on the bottle are AR-enabled so if you scan the QR code you can discover all kinds of cool content right in front of your face. So basically, it’s just as good on the outside as it is on the inside.

I’m so happy I gave Barcode a shot because it is actually my new favorite drink. I never leave the house without a bottle, and you bet my fridge is stocked (with two more cases on the way).

Head over to the website now and try their newest flavors (Watermelon is my FAVORITE), and get two cases for 20% off for a limited time while supplies last. Your life is about to be changed with Barcode!

Edit: I just found a Tik Tok showing the AR in action! You can find it on their Instagram account as a lens and then scan the label.